Ben Greenish, executive vice president at dmg events, explains why Türkiye is the next strategic market for the Big 5 portfolio and how the new event aims to strengthen regional and international construction partnerships.
For more than 45 years, Big 5 has evolved from a single construction exhibition into one of the industry’s largest global event portfolios, mirroring the changing priorities of the built environment across high-growth markets.
Now, organiser dmg events is taking the brand into Türkiye with the launch of Big 5 Construct Türkiye in 2027, a move that reflects the country’s growing role in regional construction, manufacturing and infrastructure investment.
For Ben Greenish, executive vice president at dmg events, the expansion is less about entering a new geography and more about responding to shifting construction supply chains and the increasing demand for regional business platforms that connect developers, contractors, manufacturers and policymakers.
“The portfolio has expanded across key construction markets in the Middle East and Africa, creating an interconnected network of trade events that reflects where construction investment and development are taking place,” says Greenish.
“Whether in the UAE, with the flagship, Big 5 Global, Saudi Arabia, Egypt, Qatar, South Africa, Nigeria, Kenya, Ethiopia, Syria or now Türkiye, our approach has remained consistent. We listen to the industry, identify where project activity creates opportunities and develop trade exhibitions that support business growth, policy alignment and knowledge exchange.”
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Source: Gulf Business
